Beer distributors are leaders in their communities and care deeply about promoting the responsible and legal consumption of malt beverage products. Working with their brewer and retailer partners, the 92,000 American men and women of the beer distribution industry play a critical role in the effort to eliminate drunk driving, alcohol abuse and the underage purchase and consumption of alcohol. Alcohol is not like other consumer goods and can have consequences if abused by adults or consumed illegally by those underage. That is why beer distributors take steps to ensure the safe and legal sale of malt beverage products and fight efforts to weaken regulations that exist to provide a safe and orderly marketplace.

Beer distributors are licensed at both the state and federal level. They operate within a system controlled by the states which is responsible for regulating alcohol beverage distribution and administering prevention and treatment activities in communities. This state-based system of alcohol regulation provides a transparent and accountable chain of custody in the sale of beer, making it easier to enforce state laws and local ordinances. The system also regulates retail sales, ensuring that retailers hold the appropriate licenses and do not sell to those under the legal drinking age.

Within the regulatory framework, beer distributors provide not only choice and value in their products but also participate in a wide variety of programs that promote responsible consumption. Programs range from providing free taxi rides home for bar or restaurant patrons to sponsoring alcohol-free after-prom events and producing educational materials to help parents talk to their children about underage drinking. Distributors also promote alcohol education initiatives, such as inviting guest speakers to schools and community centers to share their personal experiences involving alcohol.

Just as alcohol regulations vary from state to state, so do distributor-sponsored responsibility programs. All of the programs, however, share a common goal: to promote safety in the communities where our families live, work and play.

It is our goal to be as active as possible in the Contra Costa County community. We will never forget the wise words of Albert Markstein, “Always give back to the community that has given us so much.” We will continue the Markstein Sales Company tradition.


Contra Costa Food Bank


Started in 1975, the Food Bank of Contra Costa and Solano stores and distributes donated and purchased perishable and nonperishable food items. We distribute food directly to low-income people at community sites and make food available for other nonprofit organizations serving the ill, needy and children. The Food Bank works to reduce food waste, feed hungry people and raise public awareness of issues related to food and hunger.

For several years Markstein Sales Company has donated many full barrels of can goods every November and December from our main office. Markstein Sales’ employees have had an immediate impact on hunger in our community by providing much needed and appreciated meals to those who are less fortunate.


Annual 19th Hole Benefit Crab Feed for Antioch High School

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For over twenty years crab lovers have been supporting this benefit crab feed for Antioch High School Music Masters and Football programs. Markstein Sales Company has been there to help provide marketing materials, services and product to help this annual event run smoothly and raise as much money as possible for the arts and athletic programs at Antioch High School.

Markstein Sales Company has had the privilege of sponsoring some of the biggest events in Contra Costa and surrounding counties for many years. A big thanks to the following events for letting us partner with you to impact our community:

The Alameda County Fair


The Alameda County Fairgroundsis a 270-acre facility located in Pleasanton, California. It is home to the annual Alameda County Fair, held since 1912, as well as numerous trade shows and community events. Located on its grounds, the Pleasanton Fairgrounds Racetrack was built in 1858, making it the oldest one-mile horse racing track in the United States. There is a 3,000 seat amphitheater, as well as a 9-hole golf course located within the track's infield.


Event Website


Goodguys Rod & Custom Association


Held at the Alameda County Fairgrounds four times annually, the Goodguys Car Shows features over 3,500 American Made or Powered Rods, Customs, Classics, Muscle Cars and Trucks of all years. It also has an Indoor Car Show, the famous Swap Meet, Vendor and Manufacturer exhibits, Kids Zone, live music and much more.


Event Website


Scottish Highland Games


The annual Scottish Highland Gathering and Games are produced entirely by volunteers from the Caledonian Club of San Francisco. Today, the Caledonian Club of San Francisco's Scottish Highland Gathering and Games are the largest in the USA. The Scottish Highland Games is a 2-day event that normally takes place in September at the Alameda County Fairgrounds in Pleasanton. It features Heavy Events Championships, the US Drum Major Championships, the Western U.S. Open Highland Dancing Championships and various grades of Pipe Band Competitions.


Event Website


Lafayette Art, Wine & Music Festival


The Lafayette Art, Wine and Music Festival is held the 3rd weekend in September, and is perhaps the largest annual festival in Contra Costa County. In 2016, over 80,000 people strolled among the booths of art, handmade crafts, sampling foods from top local restaurants and enjoying quality wines and microbrews, pausing to enjoy continuous music from our two main stages. It hosts more than 250 fine arts and crafts booths, restaurants, food vendors, wineries and microbreweries. Continuous musical entertainment is presented on four stages. There is a kid’s area with entertainment and activities for kids of all ages. There are special exhibits and sale of work by local artists, located in our local Artist Alley.


Event Website


Clayton Art & Wine Festival


Come early for parking close to the event and wear cozy shoes to explore the talents of hundreds of unique vendors that will fill Clayton’s Historic Main Street with fine original artwork and unique handcrafted exhibits. The festival offers a wide selection of California’s wineries and popular brewed beers. Back by popular demand is our Premium Wine Tent which will feature a high quality local winery for your tasting pleasure. Your youngsters will love Kiddieland full of lots of games and fun.  And we haven’t forgotten about your tweens & teens. Games & rides geared toward their liking will be found in our Teen Zone.


Event Website


Bay Area Craft Beer Festival


The Bay Are Craft Beer Festival in downtown Martinez began in 2010 to highlight the at and flavor of craft beer in Martinez and surrounding communities. Produced by Main Street Martinez, the festival draws 3,000 people to enjoy beer from over 35 microbreweries, live music and food from local restaurants.


Event Website


Do you have an event coming up? We’d love to partner with you! Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. with the details.