PRIVACY TERMS
ATTENTION: PLEASE READ THIS ACH TRANSACTION DATA PRIVACY AND SECURITY POLICY CAREFULLY BEFORE PARTICIPATING IN ANY ACH TRANSACTION WITH MARKSTEIN SALES COMPANY. PARTICIPATING IN ANY ACH TRANSACTION WITH MARKSTEIN SALES COMPANY INDICATES THAT YOUR COMPANY ACCEPTS THIS ACH TRANSACTION DATA PRIVACY AND SECURITY POLICY.
ACH TRANSACTION DATA PRIVACY AND SECURITY POLICY
Introduction
Markstein Sales Company (“MSC”) has established this ACH Transaction Data Privacy and Security Policy (the “Policy”) in connection with its participation in Automated Clearing House (ACH) debit and credit transactions. This Policy describes the data privacy and security guidelines for participating in ACH transactions involving a MSC bank account (the “ACH Transactions”) and is designed so that all such transactions are undertaken in compliance with applicable laws, rules, regulations and guidelines.
Data Privacy and Security Guidelines
To participate in ACH Transactions with MSC, your company should employ commercially reasonable safeguards designed so that that all sensitive financial information and all personally identifiable information (defined below) that it collects or receives from MSC in connection with such transactions is protected against unauthorized disclosure or use. These safeguards should include the following:
For the purposes of this Policy, the term “personally identifiable information” means any information concerning a natural person which, because of name, number, personal mark, or other identifier, can be used to identify such natural person. For example, “personally identifiable information” would include (i) a first and last name, (ii) a home or other physical address, including street name and name of a city or town, (iii) an e-mail address, (iv) a telephone number, or (v) a social security number.
Policy Changes
This Policy became effective as of the date set forth above. MSC reserves the right to make changes to this Policy from time to time. We will update the effective date posted at the top of this webpage and post an updated Policy for any changes we make. Any changes to this Policy are effective immediately after being posted by MSC.
Miscellaneous
This Policy governs the relationship between MSC and your company. By continuing to do business with MSC, your company agrees to be bound by this Policy, which shall govern and control in the event of any inconsistent or conflicting terms in any other agreement between the parties.
Contact MSC
If you have any questions regarding this Policy, please contact MSC at the following address:
Markstein Sales Company
1645 Drive in Way
Antioch, CA 94509
ADDITIONAL TERMS AND CONDITIONS
PART I
1. Terms and Acceptance. Each order for Products (as defined below) now or hereafter issued by our company (each an “Order” and collectively “Orders”), and the offer contained therein, shall be deemed to have been accepted by your company (“Supplier”) based upon and subject to the terms and conditions stated herein upon the occurrence of (X) the earliest of: (i) Supplier’s written acceptance of any Order, (ii) Supplier’s confirmation of its acceptance of any Order, (iii) Supplier’s commencement of performance under any Order, (iv) Supplier’s shipment of the Products ordered under any Order, (v) Supplier’s acceptance of any payment from our company (“Distributor”) for the Products under any Order, or (Y) entering into a Distribution Agreement (as defined herein). The offer contained in an Order is made on the terms and conditions stated herein and no others. Any additional, inconsistent or different terms stated in any proposal, quotation, confirmation, sales order, invoice, acceptance document or other document issued by Supplier or contained in any of Supplier’s Web Terms shall be of no force and effect. Accordingly, Supplier’s acceptance of an Order is expressly subject and limited to the terms and conditions hereof. Notice of objection is hereby given to any proposed term or condition or any alteration whether perceived as major or minor in nature. No additions, subtractions, or other modification of the terms and conditions hereof shall be binding upon Distributor unless expressly accepted in a signed writing by Distributor in a manner other than through the use of Supplier’s Web Terms. Notwithstanding the foregoing, to the extent the initial Order issued by Distributor is considered a response to an offer made by Supplier based on previous documents or circumstances, then subject to the last sentence of this paragraph 1, acceptance of Supplier’s offer is and remains subject to these terms and conditions. However, if the terms and conditions contained herein would not otherwise become part of the contract between our companies under applicable law due to other documents or circumstances or Web Terms, then (i) acceptance of such offer is expressly made conditional on Supplier’s assent to the terms and conditions contained herein; and (ii) if Supplier does not assent to such terms, there is no contract.
2. Definitions. (a) The term “Person” means any natural person, corporation, division of a corporation, company, partnership, proprietorship, joint venture, association, trust, estate, foundation or any other entity, whether or not incorporated, and any governmental authority, unit or agency.
(b) The term “Products” means (i) the beverages specified on Orders together with all enhancements and modifications to, and changes in ingredients of, any of such beverages, irrespective of whether or not the term “new” or “improved” or words of similar import are added thereto or if Supplier uses a different product code or name therefor; (ii) brand extensions of beverages specified on any Orders; and (iii) any existing products and new products in any way associated with any of the Marks to the extent Distributor agrees to distribute those products.
(c) The term “Territory” means the geographical area within which Distributor distributes the Products, or as otherwise mutually agreed in writing between Supplier and Distributor.
(d) The term “Marks” means those trademarks, trade names, copyrighted materials, logos, slogans, designs and distinctive bottles, advertising and packaging which are used, at any time during the term hereof, in connection with the production, sale, marketing or distribution of Products or otherwise used to identify the Products (including, without limitation, those set forth herein) and any enhancements, modifications or derivatives thereof and changes thereto.
(e) The term “Web Terms” means any click-wrap, browse-wrap, or other terms and conditions contained on Supplier’s website or web portal or any third-party website or web portal used in connection with ordering Products, or the transactions contemplated hereby, regardless of whether Distributor has indicated its assent thereto as a condition of using such website or web portal.
3. Delivery, Risk of Loss and Related Matters. (a) With respect to each Order, Supplier shall deliver conforming Products on the delivery dates specified therein. Such delivery dates will comply with Supplier’s applicable lead time requirements made available for its most preferred wholesalers on the date the Order is issued. Products will not be delivered sooner than three (3) days prior to the stated delivery date or more than five (5) days thereafter. Orders may be issued electronically or in writing.
(b) Should Distributor desire to cancel an Order, Distributor will notify Supplier and Supplier will make good faith efforts to redirect the Products covered by such Order to another distributor. If Supplier is unable to do so despite such efforts, shipment of the Products pursuant to that Order will be made to Distributor who will make payment therefor in accordance with these terms and conditions.
(c) Products ordered pursuant to Orders shall be tendered by Supplier in a single delivery. Supplier shall ship all purchased Products FOB destination, freight prepaid, and added to Distributor’s invoice as a separate line item. Supplier shall select a carrier based on the best rate as negotiated by Supplier. Distributor shall pay only Supplier’s net transportation costs, that include, but are not limited to, all applicable discounts, allowances and refunds.
4. Purchase Price and Payment Terms. (a) Subject to paragraph 13(b), the price payable for Products is as set forth in each applicable Order. Distributor shall pay each invoice within thirty (30) days after receipt, at Distributor’s warehouse, of the Products to which such invoice pertains. Distributor may make such payment by company check.
(b) The wholesale price for Products specified in an issued Order pursuant to paragraph 4(a) is not subject to increase and includes all transportation and shipping charges to the point of shipment.
5. Inspection; Packaging. Within thirty (30) days after Supplier duly tenders delivery of the Products ordered pursuant to an Order, Distributor shall have the right, but not the obligation, to inspect the Products before accepting them. Inspections performed by Distributor will not constitute acceptance nor relieve Supplier of its obligation to tender conforming Products in accordance herewith. All Products delivered pursuant hereto shall (i) be placed in containers conforming to Distributor’s requests, or in the absence of such requests, in recognized commercial containers designed to prevent damage to the Products and which are suitable for domestic or international shipment of the Products, as the case may be, with such containers numbered and labeled with the order number, stock number, contents, and weight and designed to prevent damage to Products in transit; and (ii) contain an itemized packing slip. Distributor’s count or weight shall be final and conclusive on shipments of Products not accompanied by appropriate packing slip.
6. Representations and Warranties of Supplier. Supplier hereby represents and warrants to Distributor as follows:
7. Non-Conformities; Remedies; Waivers and Related Matters. (a) The occurrence of any one or more of the following events shall constitute an “Event of Default”: (i) tendering delivery of any Products which fail to conform in all respects to any of the provisions hereof (“Non-conforming Products”); (ii) Supplier’s breach of or failure to perform any of its obligations hereunder of under any Orders; (iii) Supplier’s breach or misrepresentation of any representation or warranty made by Supplier hereunder or under any Orders; or (iv) Supplier’s termination of the Distribution Relationship (as defined in Part II of the provisions hereof), if applicable, other than pursuant to and in accordance with paragraph 15 hereof.
(b) Upon the occurrence of an Event of Default, Distributor shall be entitled, but shall not be required, to exercise all, any one or any number of the following rights and remedies: (i) with respect to late deliveries, Distributor may extend the time for delivery, in which case such Products shall be shipped in an expedited manner specified by Distributor, and any additional expenses incurred for expedited shipping shall be paid by Supplier; (ii) with respect to Non-conforming Products, Distributor shall have the right to obtain replacement Products from Supplier and such Products shall be replaced with Products which are in strict compliance with the provisions hereof; (iii) reject or revoke acceptance, as the case may be, of all or any portion of the shipment of Products containing any Non-conforming Products; and (iv) exercise any other rights and remedies specified in paragraphs 9, 10(e), 14, 15 and 16. Distributor shall exercise any one or more of the foregoing rights and remedies by giving written notice to Supplier of its intention to do so. Distributor shall not be liable to Supplier on account of exercising any such rights or remedies. Supplier hereby acknowledges and agrees that the occurrence of an Event of Default shall constitute a substantial impairment of value to Distributor of the particular shipment in question, the entire Order in question, any then pending Other Orders (as defined in paragraph 13) and, if applicable, the Distribution Agreement, so as to entitle Distributor to exercise any one or all of the remedies specified herein, and Supplier hereby waives its right to cure the default in question.
8. Indemnification. Supplier hereby agrees to indemnify, protect and hold harmless Distributor, its directors, officers, shareholders, employees, agents and affiliates (Distributor and each such persons being collectively referred to as the “Indemnified Parties”), from and against any and all liabilities, losses, claims, obligations, damages, actions, proceedings, costs, expenses (including, without limitation, reasonable legal fees) and judgments (collectively, “Damages”) of whatsoever kind and nature, imposed upon, incurred by or asserted, threatened or awarded against any of the Indemnified Parties directly or indirectly arising out of, relating to, or resulting from: (i) Supplier’s breach of any covenants made by Supplier under the provisions hereof; (ii) the breach of any representation or warranty made by Supplier to Distributor under the provisions hereof concerning the quality or attributes of the Products; (iii) Distributor’s use of the Marks in the Territory; (iv) the quality or condition of or inherent defect in the Products at that time of delivery to Distributor; (v) any injury or damage to person or property as a result of the consumption of the Products; and (vi) Supplier’s termination of the Distribution Relationship, if applicable, other than pursuant to and in accordance with paragraph 14 hereof. Such indemnity shall include, but shall not be limited to, reasonable expenses, attorneys’ fees, court costs, investigations, proceedings, litigation and the settlement of any such claim, provided, however, that Supplier shall not be liable pursuant to the foregoing indemnification provision in respect of Damages that a court of competent jurisdiction shall have determined by final judgment (not subject to further appeal) to be primarily and directly the result of the willful misfeasance or gross negligence of any of the Indemnified Parties. Any and all amounts due for indemnity pursuant to these terms and conditions shall be promptly paid by the Supplier as Damages are incurred, and in any event within thirty (30) days after demand therefor. Payments will be made in accordance with the instructions of the Indemnified Party in question at the time.
9. Cumulative Remedies. Subject to paragraph 15, all of Distributor’s rights and remedies pursuant to these terms and conditions shall be cumulative and not exclusive and shall be in addition to all other rights and remedies available under applicable law. Failure by Distributor to exercise any right, remedy or option pursuant to these terms and conditions or under applicable law, or delay in exercising same, will not operate as a waiver, it being understood that no waiver by Distributor will be effective unless it is in writing and signed by Distributor, and then only to the extent specifically stated.
10. Miscellaneous Provisions. (a) Notices. All notices permitted, required or provided for hereunder shall be made in writing, and shall be deemed adequately delivered if delivered by hand or by the mailing of the notice in the U.S. mail, pre-paid certified or registered mail, return receipt requested, or by facsimile or by a recognized courier service that regularly maintains records of its pick-ups and deliveries, to the parties at their respective addresses set forth on the face of an Order or to any other address designated by a party hereto by written notice of such address change. Notices delivered by mail shall be deemed given when deposited in a U.S. mailbox or delivered to a U.S. post office and it will be deemed received two (2) days thereafter, where the recipient’s address is located in the United States. Notices sent by courier service will be deemed given when deposited with the courier service and it will be deemed received the next day, where the recipient’s address is located in the United States, and three (3) days thereafter, where the recipient’s address is located outside the United States
PART II
In addition to the provisions set forth in Part I hereof, the provisions of this Part II are also applicable in the event an Order is issued pursuant to a Distribution Relationship. For purposes these provisions, the term “Distribution Relationship” means that (i) Supplier has granted Distributor the right to purchase Products from Supplier for the purpose of distributing the Products in a particular geographic territory, which grant may be verbal, in writing, pursuant to a signed agreement by and between Supplier and Distributor or through course of performance or otherwise (a “Distribution Agreement”); and (ii) Distributor has issued, or in the contemplation of the parties will issue, multiple purchase orders for Products under circumstances where Supplier knows or should know that said purchase orders are being issued for the purpose of distributing Products in such territory. Notwithstanding anything to the contrary contained herein, the provisions hereof shall supplement the terms of any Distribution Agreement, however, in the event of a conflict or inconsistency between the express provisions hereof, on the one hand, and a Distribution Agreement or Supplier’s Web Terms, on the other hand, the express provisions hereof will govern and control.
11. Application of the California Franchise Relations Act to the Distribution Relationship. The Supplier and Distributor acknowledge and agree that Distributor, through its purchase of supplier’s minimum inventory requirements as well as the distribution, marketing and promotion of the Products in the Territory (the “Market Investment”), is building brand recognition and goodwill in the Products. Therefore, the parties acknowledge and agree that (i) the Market Investment sufficiently qualifies as payment of a franchise fee pursuant to the California Franchise Relations Act (Cal. Bus. & Prof. Code §20000 et seq.) (“CFRA”); (ii) that the operation of the business substantially compliant with the Distribution Relationship and the Distribution Agreement (as defined herein) qualifies as Distributor’s business being substantially associated with the Supplier’s trademark, service mark, trade name, logotype, advertising, or other commercial symbol designating the franchisor or its affiliate: (iii) the Distribution Agreement between Distributor and Supplier will be deemed to be a “franchise agreement” within the meaning of CFRA; and (iv) Good Cause shall be limited to the meaning provided in the CFRA and set forth in Paragraph 14(b) below. For the avoidance of doubt, and subject to the provisions hereof, Supplier and Distributor acknowledge and agree that it is their intention for the provisions of the CFRA to apply to and govern the Distribution Relationship. For the avoidance of doubt, and subject to the provisions hereof, Supplier and Distributor acknowledge and agree that it is their intention for the provisions of the CFRA to apply to and govern the Distribution Relationship.
12. Appointment; Exclusive Territory. (a) By Supplier’s acceptance of these provisions pursuant to paragraph 1 or otherwise, and as a result of the Distribution Relationship, Supplier hereby appoints Distributor as the exclusive distributor of Products within the Territory, and hereby grants to Distributor the related distribution rights to do so. Accordingly, Supplier will not directly or indirectly sell or otherwise distribute Products to any Person located within the Territory or authorize or permit any other Person to do so, other than Distributor.
(b) Supplier agrees that it will not directly or indirectly sell or otherwise distribute to an authorized distributor of Supplier located outside of the Territory, Products (i) that Supplier knows or has reason to believe are destined for sale or have been sold, directly or indirectly, to Persons within the Territory; or (ii) in quantities that Supplier knows or has reason to believe are in excess of reasonable sales expectancies within that distributor’s specific assigned market or territory. Supplier will also use commercially reasonable efforts to protect Distributor’s exclusive rights to sell Products in the Territory including, without limitation, discontinuing sales to infringing resellers.
(c) Distributor may market, sell and otherwise distribute Products to any Person located or taking delivery within the Territory in any reasonable commercial manner not inconsistent with Distributor’s licenses and permits. However, Distributor has the right to sell Products to another authorized distributor of Supplier located outside of the Territory for the purpose of eliminating Product shortages or inventory imbalances.
(d) Notwithstanding anything to the contrary contained herein or under applicable law, Distributor’s obligation to market, distribute, sell, or otherwise promote the sale of Products pursuant to the Distribution Relationship will be based on reasonable commercial efforts, and no greater. It is acknowledged that in addition to Supplier’s right to market, promote and advertise the Products in the Territory, Distributor will market, advertise, or promote the Products at such times, and in such manner, as is mutually agreed, in writing, between Distributor and Supplier. In addition, Supplier hereby acknowledges that Distributor is currently, and will be in the future, engaged in the business of marketing, selling, promoting, and distributing other beverage products, some of which are or may be competitive with, or constitute substitutes for, Products. As such, it is specifically understood and agreed that such activities shall not be deemed improper or violative of any obligation of Distributor hereunder, under the Distribution Agreement or under applicable law. Supplier will periodically provide Distributor with reasonable contributions toward the costs to be incurred by Distributor in any mutually agreed upon promotion, marketing or other support of the Products.
(e) Supplier hereby grants to Distributor the right and license to use the Marks (i) for purposes of marketing, selling, promoting, and otherwise distributing Products within the Territory; and (ii) for purposes of manufacturing and distributing promotional materials in connection with the promotion and sale of the Products.
13. Supply. (a) During the term of the Distribution Relationship, Supplier hereby agrees to sell to Distributor, and Distributor agrees to purchase from Supplier, Distributor’s requirements for Products to be distributed to Persons located or taking delivery within the Territory. Distributor’s requirements for Products are as set forth in an Order, and as set forth in other purchase orders subsequently issued from time to time by Distributor pursuant to the Distribution Relationship (such other subsequent orders are collectively “Other Orders”). Supplier will accept Orders and fulfill Distributor’s requirements for Products pursuant to the provisions hereof and thereof.
Supplier hereby acknowledges and agrees that Distributor’s requirements for Products may significantly increase relative to its prior requirements and that Supplier will supply such increased requirements of Distributor, even if same are substantially disproportionate from Distributor’s previous requirements. Supplier further acknowledges and agrees that such increased requirements will be permissible even if the reason therefor is not currently contemplated by the parties hereto
Supplier further acknowledges and agrees that Distributor shall have the right to reduce its requirements for Products at any time or from time to time for any bona fide business reason or none at all, even if such reduction in requirements is substantially disproportionate relative to Distributor’s previous requirements.
(b) Prices payable by Distributor for Products pursuant to the Distribution Agreement will be Supplier’s established wholesale prices for the Products, effective at the time Distributor issues the purchase order in question. If Supplier has more than one (1) wholesale price, the wholesale price to be paid by Distributor will be the lowest wholesale price being offered to any other wholesale customer or distributor in the State of California at the time of Distributor’s issuance of such purchase order, taking into account all supplier purchase allowances, depletion allowances and other price supports.
Supplier will use its reasonable efforts to advertise and promote the sale of the Products in the Territory under the Marks. Supplier will provide Distributor with display, merchandising and point of sale materials for placement in on-premise and off-premise accounts.
It is understood and acknowledged by Supplier and Distributor that the Distribution Agreement constitutes, and will be deemed to constitute, an installment contract within the meaning of the California Uniform Commercial Code 2612 and that all Orders shall be construed to be orders issued under an installment contract constituting the Distribution Agreement and are not to be construed as individual unitary contracts. All amounts due from Distributor under Orders or the Distribution Agreement are subject to off-set by Distributor for any claim Distributor may have under the provisions hereof, any Other Orders or the Distribution Agreement.
14. Term; Termination.
(a) The term of the Distribution Relationship will continue until terminated pursuant to paragraphs 14(b) or 14(c).
(b) Subject to paragraph 15, Supplier shall only have the right to terminate the Distribution Relationship with Good Cause. Good Cause shall mean Distributor’s failure to substantially comply with the lawful requirements imposed upon the Distributor by the franchise agreement after being given notice at least 60 days in advance of the termination and a reasonable opportunity, which in no event shall be less than 60 days from the date of the notice of noncompliance, to cure the failure; and the period to exercise the right to cure shall not exceed 75 days unless there is a separate agreement between the Supplier and Distributor to extend the time or the Distribution Agreement provides for a longer cure period.
(c) Subject to paragraph 15, Distributor shall have the right to terminate the Distribution Relationship as follows: (i) immediately, upon the occurrence of an Event of Default by giving Supplier written notice of its intention to do so; or (ii) at any time, for any reason or no reason at all, by giving at least thirty (30) days prior written notice of its intention to do so.
(d) If either party initiates a termination of the Distribution Relationship, then during any notice or cure period specified herein or in CFRA, the parties will continue to perform their respective obligations pursuant to these terms and conditions. Accordingly, the parties will do the following during any such notice or cure periods (the “Interim Period Obligations”):
(i) Supplier will continue to supply Distributor’s requirements for Products and Distributor will continue to distribute same in the Territory;
(ii) Distributor will pay for Products when due as provided herein; and
(iii) in the event the Distribution Relationship is terminated, the parties will comply with the provisions of paragraph 15.
(e) Notwithstanding anything to the contrary contained herein, regardless of whether termination has been initiated or any applicable notice or cure periods have expired, and subject to injunctive relief under paragraph 16, the Distribution Relationship may not be terminated prior to the payment by Supplier of the amounts due Distributor pursuant to paragraph 15(b) and the parties shall be obligated to continue to perform the Interim Period Obligations until such payment is duly made.
15. Post-termination Obligations.
(a) If either party terminates the Distribution Relationship pursuant to and in accordance with paragraph 14 then:
(i) Supplier will purchase from Distributor and Distributor will sell to Supplier all of Distributor’s then saleable inventory and point-of-sale materials at laid-in-cost, f.o.b. Distributor’s warehouse. Such purchase and sale of inventory will be consummated within ten (10) days following the effective date of termination of the Distribution Relationship and payment of the amounts due Distributor pursuant to paragraph 15(b). “Saleable inventory” means undamaged Products having a remaining shelf life of at least 21 days for packaged products and 15 days for draught format and pursuant to Supplier’s then published date code or freshness policies, and that are free from any and all liens, security interests and encumbrances. “Laid-in-cost” means the price paid by Distributor net of any discounts, credits, allowances, or rebates, for the Products or point-of-sale materials in question for delivery at the applicable f.o.b. shipping point plus freight charges incurred by Distributor in transporting same from such shipping point to its warehouse, plus all federal, state and local taxes paid by Distributor with respect to the purchase of such Product or point-of-sale materials, as the case may be. Supplier will pay for such inventory when delivered at Distributor’s warehouses; such payment will be by Supplier check; and
(ii) Supplier will refund deposits on cooperage and pallets returned by Distributor within three (3) months following the date of the termination of the Distribution Relationship.
(b) (i) If Supplier terminates the Distribution Relationship other than for “Good Cause” as defined in Paragraph 14(b) above, Supplier will immediately pay to Distributor (x) for malt based Products, a lump sum equal to the Fair Market Value (as set forth below) of the Distributor’s distribution rights in the applicable brands which have been lost or diminished by reason of the Supplier’s termination, and (y) for non-malt based Products, a lump sum payment of reasonable compensation for damages sustained by Distributor equal to the Liquidated Product Amount (as set forth below) as a result of the termination of Distributor’s distribution rights in the applicable brands. The determination of the “Fair Market Value” shall be based on (i) a willing buyer and willing seller model, (ii) the investment value of the applicable distribution rights in question in a portfolio of an established market participant, (iii) an assumption that the distribution rights arising from the Distribution Relationship are exclusive and perpetual where perpetuity is based on (10) years of discrete projections commencing from the date of termination followed by a terminable value of cash flow after such discrete projections, (iv) no discounts for lack of marketability or otherwise will be applied, and (v) using an income approach with a cost of capital equal to ten percent (10%) taking into account the incremental operating expenses of Distributor for the Products in question. The determination of the “Liquidated Product Amount” shall be based on (i) the investment value of the applicable distribution rights in question in a portfolio of an established market participant, (ii) an assumption that the distribution rights arising from the Distribution Relationship are exclusive and based on (10) years of discrete projections on a pre-tax basis commencing from the date of termination, (iii) no discounts for lack of marketability or otherwise will be applied, and (iv) using an income approach with a cost of capital equal to ten percent (10%) taking into account the incremental operating expenses of Distributor for the Products in question Notwithstanding anything to the contrary contained herein, Fair Market Value and Liquidated Product Amount, as the case may be, for each Product will equal the greater of (x) the amount set forth in any Distribution Agreement covering such Product, or (y) the calculation of Fair Market Value or Liquidated Product Amount determined pursuant to this Agreement. If Supplier and Distributor cannot mutually agree to the determination of Fair Market Value or the Liquidated Product Amount, as the case may be, then Supplier shall pay Distributor a good faith estimate of the Fair Market Value or the Liquidated Product Amount, as the case may be, immediately on termination of the Distribution Relationship. Any payment made hereunder shall not be considered an accord and satisfaction and can be automatically accepted without prejudice with a full reservation of rights pursuant to the California Uniform Commercial Code§ 1308, including the right to submit the question of the amount and determination of Fair Market Value or the Liquidated Product Amount, as the case may be, to binding arbitration pursuant to paragraph 16. In the event of arbitration, the panel shall determine whether the Supplier’s payment and determination of Fair Market Value or the Liquidated Product Amount, as the case may be, meets the requirements of this paragraph 15(b).
If Distributor believes that the payment made by Supplier was less than the Fair Market Value or the Liquidated Product Amount, as the case may be, then the Distributor may within forty-five (45) days of termination submit the question of Fair Market Value or the Liquidated Product Amount, as the case may be, to binding arbitration pursuant to paragraph 16, and the panel shall determine whether the Supplier’s payment meets the requirements of this paragraph 15(b)(i). If the arbitration panel rules that the payment made by the Supplier to the Distributor upon termination was less than the amounts required to be paid under this paragraph 15(b)(i), then the Supplier must pay the Distributor the difference between the payment made to the Distributor and the amount determined to be required to be paid hereunder plus interest and attorneys’ fees. All arbitration fees and expenses shall be equally divided among the parties to the arbitration except if the arbitration panel determines that the Supplier’s payment upon termination was less than the amount required to be paid, then the panel may award up to one hundred percent of the arbitration costs to the Supplier.
16. Arbitration.
(i) Except in the case of a termination of the Distribution Relationship for Good Cause, (a “Supplier For Cause Termination”) and subject to paragraph 16(b)(ii) below, the Panel shall award damages in favor of Distributor in the amount of the Fair Market Value, calculated pursuant to the provisions of paragraph 15(b), in the event Supplier attempts to implement or does implement a termination of all or a portion of the Distribution Relationship.
In determining the Fair Market Value, the Panel shall not consider or determine whether or not the Fair Market Value is in the nature of a penalty or is otherwise not enforceable, and Supplier does hereby waive any and all rights to assert that any such amount is unenforceable for any reason.
(ii) At the option of Distributor, the Panel (or any emergency arbitrator appointed as set forth below) is authorized and empowered, and is hereby directed to issue an interim or final award, upon the request of Distributor, granting injunctive or mandatory injunctive relief enjoining Supplier from terminating the Distribution Relationship and the Panel or emergency arbitrator (as the case may be) shall not consider or require the posting of any bond or proof of irreparable harm with respect thereto in the event that Supplier attempts to implement or does implement a termination of the Distribution Relationship without obtaining a final award in arbitration with the following findings and determinations, as applicable:
In the event Distributor requests injunctive or other preliminary relief prior to the appointment of the Panel, the AAA is hereby directed, upon written demand of Distributor, to appoint a single emergency arbitrator to rule on such application pursuant to the provisions hereof. The appointment by the AAA shall be made within one (1) business day of receipt of written demand therefor. In addition to requesting the appointment of the emergency arbitrator, the demand shall attest that the Supplier has terminated or threatened imminent termination of the Distribution Relationship, and the applicable conditions set forth in this paragraph 16(b)(ii) have not been satisfied. A copy of the demand shall be delivered by Distributor to Supplier by e-mail, facsimile transmission or overnight mail. Within two (2) business days of the appointment of the emergency arbitrator, Supplier shall serve upon the emergency arbitrator and Distributor its proofs, if any, that the applicable conditions set forth in this paragraph 16(b)(ii) have been satisfied. The failure by Supplier to timely submit such proofs to the emergency arbitrator shall be deemed to be an admission by Supplier that the applicable conditions set forth in this paragraph 16(b)(ii) have not been satisfied and the arbitrator shall forthwith, but in no event later than five (5) business days after the appointment of the arbitrator, issue an interim award granting the requested injunctive or mandatory injunctive relief as the case may be. Unless the arbitrator shall, based upon the Supplier’s timely submissions, find that the applicable conditions set forth in this paragraph 16(b)(ii) have been satisfied, the arbitrator shall forthwith, but in no event later than five (5) business days after the appointment of the arbitrator, issue an interim award granting the requested injunctive or mandatory injunctive relief, as the case may be.
17. Confidential Information. During the course of Distributor’s performance under the Distribution Relationship, Distributor may disclose Confidential Information (as defined below) to Supplier. Supplier agrees not to disclose any Confidential Information or any portion thereof to any Person and to only use such information to promote the Distribution Relationship between Supplier and Distributor, it being understood that since such information is not generally known in the trade, such information provides Distributor with a competitive advantage in its market area. In that regard, Supplier acknowledges and agrees that the Confidential Information and all portions thereof are trade secrets and that (i) Distributor has taken and is taking all reasonable precautions through the use of reasonable security measures to protect the secrecy and confidentiality of, and its legitimate interests in, the Confidential Information, (ii) the Confidential Information is not readily accessible to competitors of Distributor, (iii) the Confidential Information has been assembled by Distributor through significant expenditures of time and other resources, and (iv) the Confidential Information would be very difficult for competitors of Distributor or others to duplicate. The term “Confidential Information” means information concerning Distributor’s business, financial and marketing plans, intellectual property rights (including, without limitation, patents, trademarks, copyrights and trade secrets), forecasts, strategies and statements, and customer related and customer account level information.